Ecommerce Business Tips - Seven Factors that Generate trust in an e-Commerce

More and more people use the Internet daily to browse for information and go shopping.

 

That the Internet has changed our way of understanding life and acting on a day-to-day basis is no secret. . Yes, and in recent years the online world has taken a significant leap forward to definitively position itself as the largest shopping centre that we can access buy any product or service.

 

This means that if most users showed a general rejection of online purchases until not too long ago, it seems that they are more likely to buy in different online stores or marketplaces every day.

Ecommerce Business Tips

 

But all that glitters is not gold, far from it. Although more and more people indeed go to the Internet, letting their hair down and leaving all the worries of the past aside, there are still many others who go with lead feet and continue to be distrustful when buying online, especially in that e-Commerce that at first glance do not convey much confidence. 

 

Because we must not forget that e-Commerce, even if it is on the network, is still a store like any other. 

 

What does this mean? Well, like when you enter a physical store, you like it to be tidy, clean, and treated kindly; the same thing happens in online stores, where everything counts when it comes to enjoying success.

 

If you also have an online business, you already know that gaining users' trust is not exactly an easy task. We will show you seven factors that multiply the trust of an e-Commerce and that, without any doubt, you should apply.

 
Follow these tips and earn the trust of your users.
 
#1 - Strengthen your brand image
 
#2 - Focus on design
 
#3 - The importance of "Who We Are."

#4 - Content and images are the most important
 
#5 - Boost user reviews and comments
 
#6 - Payment Security
 
#7 – Seals of Quality
 

You likely have an online shoe store where users do not feel entirely confident. In contrast, that same user in another shoe e-Commerce such as Zalando or Sarenza buys without any hesitation, even if they have to pay more. Why? Well, because both Zalando and Sarenza are popular, they appear on TV and possibly they know someone who has already bought there and has been able to tell them about their experience.

 

Therefore, to generate trust among users, you must enhance your brand image. The most advisable thing is to support you in digital marketing, with the main objective of making yourself known and generating branding among your target audience. The possibilities are innumerable, so get to work as soon as possible.

The design of your website is one of the most important aspects to generate trust or rejection. Think that in some way, it will be like the decoration of a conventional store, and it is that the aspect that your e-Commerce shows to the outside will depend on the web design, both aesthetically and in terms of accessibility. Because how your website is structured will also depend on the design and, therefore, the usability of the users, which, as you already know, is one of the most important aspects of any website.

 

An image/infographic is worth 1000 words, so you must bet on an attractive and well-ordered design capable of generating a good first impression on users. If you succeed, gaining their trust will be much easier.

It is common to see how many e-Commerce forget the famous "About Us" page, whose importance is much greater than it may seem at first. Keep in mind that this is your cover letter, which is crucial for those who do not have them all when buying your products.

 

You must strive to prepare an attractive page that perfectly defines you and allows users to know more about you. The more information you offer, the more chances you have to convince. Try to be close and do not hesitate to show your contact information, address, etc. A team photo showing the people behind the e-Commerce can also be very positive.

Content and images will be one of the most important parts of your e-Commerce. Keep in mind that users cannot ask any shop assistant or touch the products they want with their hands on the Internet, so you must tell them in detail and in a close and original way, everything about any product you have for sale. As well as that, you include quality images that allow them to visualize the products.

 

Try to create product sheets with your content that can authentically inform users. Do not forget any information, and if you do not feel capable, do not hesitate to contract the writing of the contents to a person specialized in copywriting.

Few things are more effective in building trust than user feedback and comments. It gives a lot of peace of mind to access a website where you plan to buy a product and read other comments and opinions, so don't hesitate to increase its visibility. Of course, put the batteries to try to be positive since otherwise, they can cause the opposite effect.

 

The above factors are indeed key when generating trust or mistrust, but if anything can tip the balance to one side or the other, it is payment. The moment of paying is the most complicated and where more users end up abandoning the purchase; for this reason, you must offer a total guarantee to users in the payments made, as well as that you provide them with different forms of payment that satisfy their needs: bank transfer, credit card, Pay-Pal, cash on delivery.

 

Offering free shipping costs will also be a differentiating factor that will allow you to earn many points and make it easier to make any return. You must complete both aspects clearly and explain everything.

Quality seals are having greater importance in e-Commerce with each passing day, as they show users that your website has passed a series of criteria to obtain that seal. To get hold of it, you will have to contract with one of the specialized companies that issue it and then pass an audit that shows that your online store is trustworthy.

 

You already know, if you have an online store or are thinking of setting it up, do not hesitate to apply and take into account the seven factors that we have just shown you. It will allow you to increase your client portfolio and, the most difficult thing, retain them. Do it and see for yourself.